The self-published segment of the publishing industry is exploding with opportunities for new and seasoned authors. Talented writers and artists are using the Internet to reach their audience of readers and consumers; essentially eliminating the barriers imposed by traditional publishing systems.
As self-publishers and technology coalesce to potentially reshape the publishing industry proven publishers, distributors, and consumers acknowledge a familiar argument. A first time author’s lack of familiarity with and/or access to, affordable production support inclusive of editing, design and short-run book manufacturing will likely position their books as second-rate work. I have worked with hundreds of authors who spent months and in some cases years researching and then writing their manuscript. Yet, all too common these same authors invest little resources to the critical book production process. The outcome... a book that appears sub-standard resulting in fewer sales.
This will be the first of a series of articles addressing the resources available to assure a quality self-published book.
The Editing and Design Process
The majority of self-publishers use a word processor to write and design their book. According to Dan Poynter’s website http://www.bookstatistics.com/ over 60% use Microsoft Word—23% use Word Perfect. A small percentage are still using typewriters an approach I highly discourage, unless your target audience could be convinced that you did so to reduce the production carbon footprint of your book. That said, regardless of the word processor you select it is important that your manuscript is available as digitally editable text. (sorry, after midnite, put in too many hours today... check back soon)
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